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Fjällräven Pram
Lingon child products
2017 | 8 weeks
TASK
To design a pram as part of a service for a brand previously unrelated to child products, Fjällräven.
APPROACH
The project consisted of two main phases: Human Centered Design of a pram and branding the product towards Fjällräven.
An extensive research phase with interviews, surveys and observations into prams was followed by the development of a Design Platform describing what the form language should be and how the brand's values was to be communicated through the design in order to ensure a coherent product line of children's equipment.
View the PDF if you're curious about the full Lingon Collection of child products.
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